VICTATE SUMMER '11 IN STORE DEBUT

I've been writing much about Victate these days, introducing the brand and their seasonal drops - today being the launch date for the summer line. What's more, today also marks a new height of progress, as they've booked a spot in concept store Robot Bunny's pop-up shop in London's Brent Cross complex. That is, Victate's clothing line is now available to purchase in store for the very first time!

You can find out more about it on their website, and the store is definitely worth visiting to see the detail and quality first hand. It just represents the incredible work and dedication that goes in to creating these undeniably super products, and this opportunity marks a real milestone for the growing brand. Their Summer '11 range takes a change in direction, aiming for a more sophisticated and premium look, working with young British artists and staying true to their heritage. It really is a brilliant brand, a brilliant story in the making and their growth and success is so enjoyable to see. Finally as a friend, Edd truly amazes me, and I feel so happy for his deserved fortunes. I sincerely cannot wait to witness his inspiring journey continue to unfold.