02 December 2011

LOGICAL ART EMPTY MEMORY



It looks pretty right, this is the new concept of USB sticks by British design firm Logical Art, presenting the everyday mini drive as a piece of jewellery. Made with hand-polished 316 stainless steel, it's an aesthetically pleasing accessory of minimal design, finished with superb quality. It plays on the metaphor of filling the empty space with your memory, very smart and appropriate. They can be stylised as a slick necklace or key chain for instance, and let's be honest, they would look sexy on your Mac.

I was able to see these beauties first hand last night at The Temporium pop up store by Dezeen in Covent Garden at the Seven Dials Christmas Shopping Evening. The store itself was fucking amazing by the way, it's definitely worth a visit or two, open until December 24th. And for sure check out the Empty Memory USB-come-jewellery, they're available from £48.

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