01 February 2012

DAVID BECKHAM BODYWEAR FOR H&M


Today finally saw the official release of the widely acknowledged underwear collaboration between H&M and David Beckham. The latter has been venturing in the fashion sector over recent years, most prominently with main sponsor adidas, but he has now put his name on quality mens' bodywear with the massive UK fashion retailer H&M.

The collection features quite a range of garments, everything from briefs and boxers to tees and long johns. Simply designed and coloured, they're not actually very exciting. But that's the thing, it's underwear after all, and I think it hits the right notes in terms of function and quality. The attention is focused on detail, comfort and fit, the essentials in our essentials. It's for this reason that this is a great debut collection, and with the brand's global reach (not to mention the collab partner's global name too), we will be enjoying it worldwide.

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