03 March 2012


Doesn't go as far as a rebranding, but Danish audio design company AIAIAI have entrusted Muggie Ramadani to create new houses for their beautifully made headphones and earphones of modern and minimalist designs. And what a great result. The brand's image remains unchanged, which I reckon has been successful from the start, but it now looks smarter and somewhat simpler, taking attention to the enlarged playback icons over the smaller ones scattered across the box. It's very effective and stands the brand at a refined and further developed stage of their design and quality orientated concept. I'm still representing with my Tracks headphones every day, and haven't noticed too many others being sported around, but this new packaging will for sure attract more eyes to the excellent product it holds.

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