AIAIAI PACKAGING BY MUGGIE RAMADANI

Doesn't go as far as a rebranding, but Danish audio design company AIAIAI have entrusted Muggie Ramadani to create new houses for their beautifully made headphones and earphones of modern and minimalist designs. And what a great result. The brand's image remains unchanged, which I reckon has been successful from the start, but it now looks smarter and somewhat simpler, taking attention to the enlarged playback icons over the smaller ones scattered across the box. It's very effective and stands the brand at a refined and further developed stage of their design and quality orientated concept. I'm still representing with my Tracks headphones every day, and haven't noticed too many others being sported around, but this new packaging will for sure attract more eyes to the excellent product it holds.

AIAIAI CAPITAL HEADPHONES

Continuing their work with the designers at KiBiSi, AIAIAI yesterday unveiled their new headphone range, Capital, also on display at the Agenda trade show today. Adding to the lightweight Tracks and quality TMA-1s, this new model is set to conquer the harsh usage in the urban environment, inspired by the large cities of the world. And for sure, I use my headphones most when I'm on the tube in rush hour or walking through the rain. The Capital has been made to handle just that, flexible and rugged, made with fibreglass-strengthened nylon and rubber. It promises to provide crisp, clear sounds, whilst protecting it from damage in the city conditions. Sounds exactly like what we typical citygoers have been in need of. Its colour range will be released soon, which I predict will involve vivid combinations from a striking palette. Sounds great.

AIAIAI x FOOL'S GOLD LIMITED EDITION

DJ A-Trak's music label Fool's Gold has launched their collaboration piece with AIAIAI. They've worked on one of my favourite sets of headphones around, the TMA-1, which has been growing in hype of late, and rightly so. The all matte black look has been refined and dashed with Fool's Gold colour through the slick yellow cable. Also with some added technical features, it's a great-looking piece of kit. The TMA-1 was designed with DJs and other professionals in the first place, so sound is assured to be amazing too. What's more, the item is limited to a worldwide number of 2000, and we love a bit of exclusivity.

AIAIAI HEADPHONES

Just found out that the Apple store has a new sound range available, provided by AIAIAI of Denmark. I don't know what it is with Scandinavian audio brands but they're all super stylish and simply very cool. Pictured are the Swirl in-ears and the Tracks headphones which I think I may like to purchase. (And get rid of the Beats. Contact me if you want buy them off me!) I've not tried them yet but it looks light and comfortable - I reckon they'd sit on my head oh so elegantly.

Affordably priced, aesthetically brilliant. Just watch as these babies get more and more common out and about.