LACE UP. SAVE LIVES. is the ongoing campaign from PRODUCT (RED) and NIKE to fight against AIDS in Africa, and this is the latest addition to the charitable collection. The DUNK LOW takes a red/black colourway made with fine leather. It's a strong colour choice and it's pretty direct in terms of its message. It of course comes with the (RED) laces, which has been sported by footballers around the world recently. I think the pattern on the heel demonstrates the destroying effect of the disease perhaps, and reminds us how many lives it has devastated. The cracks even continue onto the swoosh.
I admire the concept of the collaboration, and I believe these sneakers are a powerful product to add to it. Remember, this is just a preview and a release date is yet to be announced. But be on the look out, and in the meantime, show your support and get yourselves a pair of (RED) laces and Lace Up. Save Lives.
LINKS
NIKE | PRODUCT (RED)™
No comments:
Post a Comment