26 April 2011

VICTATE SPRING/SUMMER '11


The time has come for me to introduce the next range from Victate, as they gear up to release their Spring/Summer lines. Seems like the brand is adding a new element of sophistication with this upcoming drop, which is something to be super excited about. For a start, they've upgraded the t-shirt quality for a thicker, heavier product.

The tees are always meticulously designed, pen to paper to Mac to print, stroke by stroke, and the Nature patterns don't disappoint with Crocodile and Feather patterns unveiled thus far, the details of which are stunning. They come in simple black and white once again, which worked so well for them last season. I've also been told they've got shirts and bags lined up too! Brand is growing up so fast man, and it just continues to impress and surprise me.

Now, the most significant pieces for SS11, for me, is the floral pocket tee. It'll be released as part of their limited Private Stock range, which is only bad news for those who miss out, because it's a bomb of a tee! Personally, I feel like this embodies the company's progress and smart change of direction. The pockets are hand-crafted using top-of-the-range Liberty prints (which many big names have opted to use this season!) coming in two spring colourways. Massive love for this.

I think the drop comes out next month so don't miss it!



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