29 February 2012
NIKE x UNDERCOVER GYAKUSOU SPRING 2012
Undercover's Jun Takahashi continues his work with Nike for their collaboration project GYAKUSOU for the fourth season, and with its release only days away, we've been given a detailed look of the collection, topped off with this campaign video unveiled earlier today. I admire how the products reflect strongly on the actual beauty of running itself, the surroundings in which we do it and what the exercise represents through our lives. Of course, that combined with Nike's leading innovations results in a high performance, design-enhanced range.
For Spring 2012, womenswear is introduced for the first time and the video clearly distinguishes the varying cultures between running for each gender, taking on the concept of Yin & Yang, light and dark. Colour is always at the forefront of the collection and this season is no different with some stunning blends involved. The Helvetica print is slightly uninspiring, but it is overall another strong and outstanding set of running gear, soon to be available in retailers. As is the Undercover collab with Uniqlo remember, something I'm personally looking forward to a bit more.