As of this month, Coca-Cola are supporting WWF in raising awareness for protecting the homes of Arctic polar bears. With polar bears being an icon for the soft drink kings since 1922, they have launched this campaign to save the animal's deteriorating habitat by changing the red cans to Arctic White for the first time, featuring a mother bear and her two cubs along the bottom and marked with bold red script. White caps will seal bottles across their whole range too, including Sprite, Fanta and Nestea, as they look for support and donations from consumers worldwide. A great campaign for a great cause, and the can design looks sublime. They'll be on shelves through to February 2012.
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