01 July 2011

ENGLAND AWAY TAILORED BY UMBRO


The new Away jersey was unveiled today, adorned by David Haye in Germany ahead of his upcoming fight. Since Umbro was fully purchased by Nike, they've looked to combine the heritage where they started with needs of the modern game. Working with high-fashion designers, they are now 'tailoring' their shirts to a new level of quality and simplicity, bringing football shirts back to the fabric, back to the core.

The arrival of this new brand of jerseys, publicised most significantly through the England kit, has unfortunately been overshadowed by the national team's unconvincing major campaigns, namely at the World Cup in 2010. Despite attention focusing on the poor footballing performances, the new kits should be hugely welcomed and are something we should be proud of. The 11/12 Away jersey comes predominantly in deep blue, a refreshing change from our standard red choice of colour. It's tipped with a sky blue collar and features very little else, again emphasising the shape and detail of the actual shirt.

I've been really impressed with Umbro's releases and, for me, they are so headed the right direction, recognising exactly what footballers need and what the fans care about.


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