07 March 2011


Since announcing a sponsorship deal with Nike, the French football team's gear has been totally revamped, starting with a sleek-looking home jersey, along with other collab apparel, and everything's been super fine.

This is the latest addition to this line, the brand new away kit. For me, it's revolutionary. It's no longer just about the new cooling technology or the lightness of the shirt or the vibrant colours. Of course, the advances are still being made to ensure that comfort is maintained throughout a tough game, but what's impressed me most is the integration of trends and design. I don't see this as just another football shirt. It keeps up with this modern generation and way of life. It's just a whole new fresh take on football wear and I am liking very much the direction Nike is leading it along.

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